Development strategies of Mobile Virtual Network Operators

Capturing the MVNO Opportunity :  MVNO Market and Product Suite Development Strategies evaluates opportunities for both emerging and established mobile virtual network operators to offer highly targeted products and services.  This publication determines product portfolio strategy based on key factors including competition, company differentiation, market segmentation and channel strategies.  The publication also assesses pricing strategy relative to market viability and financial metrics.  Additional focus includes risk mitigation strategies and focus on critical success factors for the MVNO. ( http://www.bharatbook.com/Market-Research-Reports/Capturing-the-MVNO-Opportunity-MVNO-Market-and-Product-Suite-Development-Strategies1.html )
 
Key Findings

Differentiated products or markets alone do not necessarily mean an MVNO can be successful
 Where is the best source of market research and how to obtain it
 What type of MVNO's are there, set up costs and risks, and margin opportunity cost
 How to find, create and analyse addressable markets
 What is the common thread of successful MVNO start ups and the reason behind failures
 Tips on  how to make the product unique and special
 Case studies on some successful start ups in mature markets and what can be learnt from them
 Key factors on what will make an MVNO work and what will not
 Key Risks in establishing and MVNO and some mitigation strategies
 What you need to include when designing tariffs and assessing market viability
 How MVNO's can increase their revenue streams in the future
 
"MVNO's that survive the current financial market are poised to grow their revenues substantially as traditional wire provision of services such as broadband, VOIP and Television move to a mobile delivery platform."
 
Target Audience

 Handset manufacturers
 Existing and New MVNO's
 Existing and New MVNE's
 Government Policy Makers
 Investment Bankers and Financiers
 Specialist telecommunications Public Relations, Marketing and
Advertising agencies
 Research Houses
 Network Operators
 Content Providers
 Website Developers
 Existing fixed line and internet providers exploring mobile

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